How to Write a Stellar About Page

Writing About page copy is something a lot of people struggle with, because:

  1. It feels gross and weird to write about yourself

  2. It’s hard to know what’s too much (or too little) information

  3. You don’t want to creep people out or scare people off by over-sharing

And these are just a few of the things that trip people up when they sit down to write this particular page.

BUT! Don’t worry. I’m gunna help you with a few easy suggestions. Let’s get right to ‘em.

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How to Write Click-Worthy Headlines

Writing headlines, article titles, and email subject lines...it’s friggin’ HARD.


I always save this task for last because I often struggle to figure out the best way to summarize what I’ve just written about in a way that’s interesting, but not crossing the line into the territory of spammy.

(Because, is there anything worse than clickbait? Nerp.)

So are there any formats or formulas for crafting headlines that get clicked (and read?)

Glad you asked. There most certainly are...and these are some of my go-tos.

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How to Develop Your Own Writing Voice

I have a thing for writers with a very signature writing voice.

You know what I’m talking about. There are certain writers that you can hear in your head as you read. It’s as if they were right in front of you, telling a story or entertaining a small crowd.

There’s definitely an element of showmanship to stylized writing: It performs for the reader/listener. It pauses. It has asides with the audience. It builds anticipation and delivers solid punchlines.

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How to Write with Humble Confidence

I love it when I get questions from readers of this newsletter in my inbox. LOVE. IT. Laura Bosco sent me a question last week.

She asked: How can I help one of my clients sound humble and confident when we write for his brand?

On one hand we want to be confident in what we know, but on the other hand, we don't want to come across as arrogant. A lot of advice is situational, there are many gray areas, and plenty of folks are smarter than we are. So how do you strike a good balance between the two?

Such a great question. An important one, too.

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