Writing headlines, article titles, and email subject lines...it’s friggin’ HARD.

I always save this task for last because I often struggle to figure out the best way to summarize what I’ve just written about in a way that’s interesting, but not crossing the line into the territory of spammy.

(Because, is there anything worse than clickbait? Nerp.)

So are there any formats or formulas for crafting headlines that get clicked (and read?)

Glad you asked. There most certainly are...and these are some of my go-tos.