Writing, specifically creative writing, is a path to better understanding yourself and your lens on the world. Here’s why.
Read moreHow to Go Deeper in Your Writing
I got a rude awakening around my critical thinking and writing skills this past week during my first week of class for the graduate certificate I’m working toward. Learn from my mistake and about the dangers of trusting ChatGPT for analysis.
Read moreWhy writing skills are critical for your career
Whether you actively worry about your grip on the basics, suffer from imposter syndrome while doing work for your clients, or just want to make an effort to improve your skills, there are many ways to do so.
Read moreWrite more in 2025.
I want to encourage you to write more. Maybe even take this to the extreme and do it with pen and paper. You can still spend a few hours every evening scrolling social media (let’s be honest, we’re not going to stop) and still make space in your day for 20-30 minutes of writing. Here’s how to write more in the next 12 months.
Read moreWhy writers should be philosophers
Writing serves as a bridge between internal thoughts and external communication. It transforms our internal dialogues into something others can access and understand.
Exceptional writing, therefore, is the result of exceptional thinking. To convey ideas clearly and persuasively, writers must cultivate a methodical and logical approach to their thoughts, translating into clearer, more effective writing.
Read moreMore Stories, Less Content Marketing
In a world where algorithms and analytics often dictate marketing strategies, I argue that content marketers should embrace a more human-centric approach through narrative-style storytelling.
Sure, SEO plays a role in driving website traffic and visibility. But when we lean on it too heavily, it can overshadow the fundamental truth that content marketing is ultimately about connecting with people on a deeper level.
Read moreA good angle is hard to find
Talented writers have a gift for sifting through large swaths of information and finding an interesting kernel that would make for a great story.
Developing this skill is part of most journalists' training; it goes beyond the basic “who, what, where, when, why, how” that help them nail down the essentials of the story they’re trying to tell.
To find a great story angle, you need skills outside the realm of writing.
Read moreStorytelling: Are you good at it?
Here’s what you need to know about good storytelling.
Read moreHow to Pitch Journalists + Get Featured in Major Publications
Over the years, I’ve had lots of folks ask me about how they can get their company, founder story, marketing strategy, etc., spotlighted in business publications (like the ones I write for.) So today, I’m going to share a few tips and tricks in case this is a goal you have for 2024.
Read moreWhy should we bother to write?
If you, too, wrestle with the concept of "why bother?" when it comes to writing, this is some excellent food for thought.
Read moreDo you need a writing coach?
Considering hiring a writing coach? Here are the questions to ask yourself before you make an investment. A writing coach can help you improve, become more accountable, and establish a writing practice, but you need to be sure it's a good fit before spending your hard-earned money.
Read moreRepurposing a Blog Post Into New Formats
Once you’ve completed a long-form blog post, you’ve done the research, gathered the key data/research/stats, tied in visuals, and created a helpful walk-through on a certain topic. That content you worked so hard to put together shouldn’t just sit there and collect digital dust after the initial publish promotion.
This is the era of repurposing content. So…why not do that?
Read moreThe Future of Content is Parasocial
Want your content to stand out? Think about making it parasocial in 2023 in beyond. Moving forward, freelance writers can expect to see more content not driven by topics, but by online personalities and their various personal interests.
Read moreWhat People Look for When Hiring Writers
What are the indicators/characteristics/qualities of a great candidate for a writing-related role, in-house or freelance? I posed this question over on Twitter and got some excellent responses from people in the hiring seat, so I wanted to share those here. Hopefully you’ll find it as useful as I did.
Read moreWriting Tips From a College Professor
So often, we tend to take advice from the noisy marketers on social media (disguising themselves as expert writers) who just want you to buy their course or training or whatever-the-hell. That's why today, I wanted to bring you some advice from someone who is truly in it every single day. Meet Professor Laura Bandy.
Read moreRising to High Editorial Expectations as a Writer
I’ve written for a handful of places that maintain extremely high editorial expectations. And every time, those expectations have pushed me (and other contributors) to rise to the high bar they set. Here's what you can learn from their processes.
Read moreAI-Powered Writing Tools & Implications for Freelance Writers
The internet is flooded with headlines about Artificial Intelligence (AI)-powered writing tools and how they’re going to eventually replace writers.
But…will they, though? Let’s find out.
Read moreLeveraging Internal Dialogue in Writing
Lately, the books I’ve picked up to read all have a common theme: They have a narrator or character who allows us deep inside his or her mind.
I’ve been drawn to this writing style because it’s one of the few environments in which we, as readers, get to hear another person’s inner dialogue, thoughts, worries, and authentic assessments of the world around him or her.
Read moreThis Email Subject Line Generated a 60.1% Open Rate
Curiosity is an incredibly powerful tool writers can use to spark action in the reader.
We all know about clickbait headlines. This is not about that.
This is about biology and psychology at play. It’s evidence of how humans’ brains are wired to fill information gaps, to eliminate uncertainty, and to get to the bottom of things.
Read moreHow to Build a Style Guide
If you're wondering how to build a style guide for writers, look no further. This post covers tips, resources, and suggestions for helping you complete yours.
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