Want your content to stand out? Think about making it parasocial in 2023 in beyond. Moving forward, freelance writers can expect to see more content not driven by topics, but by online personalities and their various personal interests.

If you own a company and are interested in starting a blog, what should you know?

Content creation (see also: blogging) can be overwhelming if you’ve never done it before. As an experienced content marketer with more than eight years under my belt in this space, here's what I’d recommend.