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Ever feel like what you’re writing is just kind of...bland?
Writing ruts happen to the best of us.
This week, I wanna talk about books on writing.
The business world needs better writers, as indicated by studies that show writing training is a billion-dollar industry and research that shows writing is a skill desired by 73% of hiring managers.
Landing page, sales page, donation page…these all have a common goal: Get the reader to take some sort of action.
The question is: How do ya get them to do that?
Let’s look at a few proven ways you can fine-tune your copy on these pages to make them more effective (for yourself, or for clients.)
I’ve noticed some commonalities amongst some of the top sites that I write for from time to time.
(I’m talking about the Copyhackers, SumoMe, and Kissmetrics-type blogs.)
Know what it is?
Stop Taking Edits So Personally
Writing is the first hurdle.
Getting your edits done is the second.
You think you’re all done with a project and then…Ha! Nope. You’ve got some re-writing to do.
Read moreI’ve noticed something.
Short, compelling sentences work as an intro.
They work well.
Why is that?
Let’s face it: Writing is hard.
Lots of people don’t feel confident about their writing abilities—so if you fall into this category, you’re not alone.
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