I feel like it’s been a bit since I’ve given you a really valuable, tactical, science-backed writing lesson.

So today, I want you to pick your own adventure.

Below, you'll find my three best, most in-depth posts on writing.

Choose the one that best lines up with whatever you need help with this week (or could use a little refresher on.) Here are your options:

1. Writing with empathy and activating readers’ emotional brains

This post takes a look at the science of mirror neurons and explains why people buy based on emotion. It also gets into how you can leverage those emotions with the right approach. I love this post because it’s filled with contextual examples and is great for anyone getting ready to create holiday-focused or year-end campaigns. Read this one here.

2. Writing to leverage scarcity

This is another deep dive I put together on the psychology of scarcity mindset and how it can be used (specifically in the ecommerce environment) to drive sales. I feel like the general idea of promoting scarcity is conversion optimization 101, but this gives a lot of practical ways you can use it in various ways to make it ultra-effective. Read it here.

3. Psychology-based copywriting tactics that drive sales

This is the more general post for anyone who just wants a crash course on copywriting tactics that drive action. It’s the more versatile option that’s going to be a good read for almost anyone. Plus, there are lots of funny examples included (and memes!) that will make you lol. Win-win. Read that one here.

This article originally appeared in my newsletter, A Cup of Copy. Sign up and get these free tips sent right to your inbox every other Wednesday.