Why writers should be philosophers

Writing serves as a bridge between internal thoughts and external communication. It transforms our internal dialogues into something others can access and understand.

Exceptional writing, therefore, is the result of exceptional thinking. To convey ideas clearly and persuasively, writers must cultivate a methodical and logical approach to their thoughts, translating into clearer, more effective writing.

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More Stories, Less Content Marketing

In a world where algorithms and analytics often dictate marketing strategies, I argue that content marketers should embrace a more human-centric approach through narrative-style storytelling.

Sure, SEO plays a role in driving website traffic and visibility. But when we lean on it too heavily, it can overshadow the fundamental truth that content marketing is ultimately about connecting with people on a deeper level.

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A good angle is hard to find

Talented writers have a gift for sifting through large swaths of information and finding an interesting kernel that would make for a great story.

Developing this skill is part of most journalists' training; it goes beyond the basic “who, what, where, when, why, how” that help them nail down the essentials of the story they’re trying to tell.

To find a great story angle, you need skills outside the realm of writing.

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Repurposing a Blog Post Into New Formats

Once you’ve completed a long-form blog post, you’ve done the research, gathered the key data/research/stats, tied in visuals, and created a helpful walk-through on a certain topic. That content you worked so hard to put together shouldn’t just sit there and collect digital dust after the initial publish promotion.

This is the era of repurposing content. So…why not do that?

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Leveraging Internal Dialogue in Writing

Lately, the books I’ve picked up to read all have a common theme: They have a narrator or character who allows us deep inside his or her mind.

I’ve been drawn to this writing style because it’s one of the few environments in which we, as readers, get to hear another person’s inner dialogue, thoughts, worries, and authentic assessments of the world around him or her.

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How to Break the Fourth Wall in Writing

Today, I'm going to teach you an easy way to help your writing connect with readers.

You know how sometimes you’ll read something and it comes across as stiff, overly formal, or stuffy?

It happens a lot (especially in the business world.) The cure for this situation is to break down the walls between the writer and the reader so there’s a deeper feeling of connection, emotional resonance, and an overall more conversational tone.

This type of writing is far easier to read (and it’s much more memorable.)

I was recently reminded of a brilliant way to accomplish this: It’s called breaking the fourth wall.

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The fourth wall is a term that comes from the acting world, referring to the fourth “wall” that actors pretend separates them from the audience. When an actor directly addresses the audience, it’s called “breaking the fourth wall.”

But this isn’t limited to visual formats.

In writing, you can also break the fourth wall by speaking directly to your readers. Sometimes these are called “asides” or “authorial interjections." It often means the writer pauses one thought to hop in with his or her internal monologue, directed at the reader.

Here’s an example: “I love living in New York. (Well...only the East Village. I wouldn't be caught dead signing a lease in Midtown). The culture and excitement here can’t be beat.”

See how the original thought is broken up by a peek at the writer’s thoughts and feelings? It’s essentially a cheat coat for more conversational, natural-sounding writing.

Of course, you can’t use this tactic just anywhere. There are pros and cons to deploying it (as there are with most things!)

Pros of Asides in Writing

  • They help stress important ideas/provide a deeper understanding around the complexities of events or concepts

  • They help illuminate the writer’s thoughts, feelings, or opinions

  • They allow the writer to reveal something they want the readers to know

  • They make the reader feel personally addressed

  • They allow the writer to advise and act as a guide for readers

Cons of Asides in Writing

  • If done too subtly, they can go unnoticed or be interpreted as sloppy, unfocused writing

  • They can sometimes disrupt the pacing of your writing, thus hurting overall readability

  • They can seem clumsy or awkward if correct punctuation isn’t used

So...how do you do it right? There are a few easy ways:

First person

In the first person format, the writer is already relaying the story to the reader. This means addressing the reader in a slightly more direct way can happen naturally.

Example: I'm always running late for work. In reality, it's because I oversleep, but I tell my boss it's because of terrible traffic. Added downside: I'm always left with the final grainy dregs in the break room coffee pot.

Using asides while writing in first person helps the writer create a feeling like putting a hand on the reader’s arm to say: “Here’s what I really think about this”, or, “Here’s what this really means.”

Em dashes, parenthesis, and footnotes

Interjecting a sentence with a thought inside em dashes or parentheses makes it easy for you to briefly re-direct the reader’s attention to a point you want to make or a piece of information you think he/she should know.

Example: Micheal roamed down the street, his shoes tripping along the rough stones. His ambling, slow pace was unusual to the people watching from balconies in his neighborhood—they were used to seeing him zip along at a fast clip, head down, arms swinging—but tonight, limbs heavy with wine, he moved without any sense of hurry, as if underwater.

This approach works well in highly conversational writing, but keep in mind that it can break up the flow of your writing. Try to keep the interjections short and then get back to what you were saying.

Or, if you’d rather keep things moving and use a less invasive approach, you could instead use footnotes to relay these comments to the reader at the bottom of a page. Writer's call.


No matter which approach you choose, remember: Writing this way helps you quickly and easily connect with your readers.

It's also a shortcut to more stylized writing, giving your writing voice a more signature sound and flow.

The bottom line here: The fourth wall can be broken.

The question is: Are you willing to give it a try?

Want more insight on how to write conversationally? I've got a whole chapter on it in my eBook!

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