AI tools don't magically absorb your brand's voice and personality the way a human writer would.
They need LOTS OF CONTEXT. Let’s get into what I’ve found produces the highest quality AI content.
Read moreWhat to Include in Your Brand Kit (So Tools Like AirOps and Claude Can Write In Your Brand Voice)
A brand voice and tone guide is a must if you’re using AI tools.
If you don't have one, creating this doc should be priority number one.
If you do have one, consider tweaking it. A brand voice and tone document for AI needs to be more explicit and example-heavy than what you'd create for human writers.
Read moreWhat makes content citation-worthy to AI?
The shift from SEO to GEO (Generative Engine Optimization) isn't just a technical evolution. It's a philosophical reorientation of how we think about content, authority, and what it means to be "findable" online.
Read moreFreelancer Taxes & Bookkeeping: Why I Went With Collective
For years, I was desperate for a CPA firm or SaaS that specialized in working with solopreneurs/freelancers. I finally ended that search with Collective last year.
Read moreGEO & Everything I’ve Learned About It So Far
Curious about what’s happening in the world of GEO and content marketing, as we all scramble to figure out how AI summaries are generated in search result? Here’s everything I’ve learned so far, plus a checklist I’ve been using to make sure the basics are covered.
Read moreHow to Self-Edit Like Socrates
From jumbled logic to false conclusions—you need to take a hard look at your writing and get rid of the nonsense. But…how? Today is another moment I’m going to tie a piece of Philosophy into the writing process.
Read moreWriting Fiction is a Path to Self-Knowledge
Writing, specifically creative writing, is a path to better understanding yourself and your lens on the world. Here’s why.
Read moreHow to Go Deeper in Your Writing
I got a rude awakening around my critical thinking and writing skills this past week during my first week of class for the graduate certificate I’m working toward. Learn from my mistake and about the dangers of trusting ChatGPT for analysis.
Read more2024 In (Brief) Review
I thought about doing my annual year-in-review recap for today’s send, but…2024 was a LOT. So instead, I thought I’d briefly share some of the highlights from the past 12 months and talk about some things I’m looking forward to in 2025.
Read moreWhy writing skills are critical for your career
Whether you actively worry about your grip on the basics, suffer from imposter syndrome while doing work for your clients, or just want to make an effort to improve your skills, there are many ways to do so.
Read moreWrite more in 2025.
I want to encourage you to write more. Maybe even take this to the extreme and do it with pen and paper. You can still spend a few hours every evening scrolling social media (let’s be honest, we’re not going to stop) and still make space in your day for 20-30 minutes of writing. Here’s how to write more in the next 12 months.
Read moreWhy writers should be philosophers
Writing serves as a bridge between internal thoughts and external communication. It transforms our internal dialogues into something others can access and understand.
Exceptional writing, therefore, is the result of exceptional thinking. To convey ideas clearly and persuasively, writers must cultivate a methodical and logical approach to their thoughts, translating into clearer, more effective writing.
Read moreMore Stories, Less Content Marketing
In a world where algorithms and analytics often dictate marketing strategies, I argue that content marketers should embrace a more human-centric approach through narrative-style storytelling.
Sure, SEO plays a role in driving website traffic and visibility. But when we lean on it too heavily, it can overshadow the fundamental truth that content marketing is ultimately about connecting with people on a deeper level.
Read moreA good angle is hard to find
Talented writers have a gift for sifting through large swaths of information and finding an interesting kernel that would make for a great story.
Developing this skill is part of most journalists' training; it goes beyond the basic “who, what, where, when, why, how” that help them nail down the essentials of the story they’re trying to tell.
To find a great story angle, you need skills outside the realm of writing.
Read moreTeaching clients the art of feedback
What do you do when your feedback is all over the place, unclear, too prescriptive (they're not trusting your expertise and skills), and not audience-oriented? I'll tell you what. You can have my script. You can straight up copy/paste it, tweak it, and make it your own.
Read moreStorytelling: Are you good at it?
Here’s what you need to know about good storytelling.
Read moreHow to Pitch Journalists + Get Featured in Major Publications
Over the years, I’ve had lots of folks ask me about how they can get their company, founder story, marketing strategy, etc., spotlighted in business publications (like the ones I write for.) So today, I’m going to share a few tips and tricks in case this is a goal you have for 2024.
Read moreMy 2023 Year in Review
2023 was a doozy of a year that was filled with highs and lows. From tons of travel to attending my first NY Fashion Week, to speaking at an Ivy League university, and then to ultimately taking most of Q4 off for a short sabbatical (hello, burnout!), I feel like this year was a decade.
Welcome to my year-in-review recap.
Read moreWhy should we bother to write?
If you, too, wrestle with the concept of "why bother?" when it comes to writing, this is some excellent food for thought.
Read moreDo you need a writing coach?
Considering hiring a writing coach? Here are the questions to ask yourself before you make an investment. A writing coach can help you improve, become more accountable, and establish a writing practice, but you need to be sure it's a good fit before spending your hard-earned money.
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