No writing lesson today! Instead, I wanted to share a bit about what I've been up to...because isn't that more fun to read than just another writing how-to? We all have enough marketer-y content in our lives already. Let's start with the books.
Read moreRecession Talk, Pivots, and Freelancing in 2022
It’s a weird time…especially now that the big “R” word is floating around. (Recession, that is.)
Lately, I’m feeling the same way I did about two years ago when the world was shut down, and I was debating whether or not I should get a PPP loan.
Read moreI Changed My Mind About Public Speaking
For many years, I’ve resisted speaking gigs. In fact, I’ve even taken a stance against conferences in the past.
I haven’t raised my hand for opportunities to be on stage and always preferred to stay in the background, working behind the scenes.
I recently read this in Glennon Doyle’s book Untamed, and it rang true for me in a big way:
“I am a sensitive, introverted woman, which means that I love humanity but actual human beings are tricky for me. I love people but not in person. For example, I would die for you but not, like...meet you for coffee. I became a writer so I could stay at home alone in my pajamas, reading and writing about the importance of human connection and community.”
Aside from introversion, the other reason I haven’t thrown my name in the hat for these opportunities is because public speaking made me NERVOUS.
Like: Can’t eat, can’t sleep for days before the thing nervous. I once was so nervous before a speaking gig that my shaky hands spilled steaming hot coffee all over my pants (thank God they were black.) Now my family refers to the nervous version of me as “ol’ coffee pants.” Sigh.
BUT! Last November, I was hired to present a 60-minute session (in person) to a marketing agency in New York. The topic was based around an article I’d written for Vogue Business, and they brought me in to dive deeper into the topic and facilitate a brainstorming session for a small group of their employees and clients.
Needless to say, it felt *very* grown-up and serious. So I went into my default mode and planned everything I could to eliminate stress-inducing anxiety.
I built out my slides and made notecards of my talking points.
I picked out the perfect outfit. And coat. And shoes. And accessories.
I booked at a hotel across the street and arrived the night before the event to eliminate travel friction.
All of this seemed to help, except for the part when I got to the airport and realized I didn’t have my driver’s license on me. I’d left it in a pants pocket back at home, 90+ minutes from the airport.
I was able to fly after waiting for an extra-thorough security check and an overnighted passport (thanks, Dad.) So…yeah. Close to covering all my bases to make things go smoothly, but not quite close enough.
Anyway: I made it there. I was the first speaker the next day, so I walked over early that morning (as in: I was there before the organizer was) and got my slides set up before hiding in the bathroom for a few minutes to collect myself.
When I came back to the meeting room, people were filing in, and I grabbed a cup of hot tea (that I didn’t spill!) and waited up by the front of the room where my slides were.
And guess what?
I didn’t feel nervous.
I felt calm.
My hands didn’t shake.
My breathing was normal.
I wasn’t sweating through my clothes.
I didn’t have a splotchy red rash creeping up my neck.
It was the strangest thing.
I gave my presentation, pausing along the way to answer questions and pursue tangents based on the conversation the topic sparked. People nodded while I was speaking. I felt myself getting more comfortable as I went on, speaking with my hands and my face getting more animated.
I felt…confident. Sparkly. Like I really knew what I was talking about (I did) and that people in attendance were interested in what I had to share (they were.)
I was the expert in the room, and it felt really good. No more Imposter Syndrome. At 33, I finally felt self-assured enough to realize: I can do this. Not only that, but I’m good at it.
So guess what?
I’m changing my stance on public speaking and attending/speaking at conferences.
This is the year I’ve decided to lean into getting on stages and adding my voice to teach what I know. It’s time for me to get over this mental block that speaking is something that’s “just not for me.”
The reality is: It’s not that I don’t like public speaking. I was just scared. I was very much in my head about it. And that limiting belief has held me back for years.
I’ve already got a handful of events lined up for the coming months so far, including the Creator Economy Expo in Phoenix, an eCommerce event for women in LA, and the Retail Innovation Conference in Chicago. (Please let me know if you’ll be at any of these…I’d love to say hello!)
I also want to put it out there: If you hear of a conference looking to add female voices to its speaker lineup (so…most conferences!) where you think I’d be a good fit, please send it my way or pass my name along. I’m doing my booking in a very DIY fashion right now with no formal speaking agent, so it really takes a community effort to spread the word I’m doing this now, you know? I’d super appreciate that.
2020 Year in Review
A recap of the past year in my freelance writing business, some personal highlights, and plans for the year ahead.
Read moreThe Ultimate WFH Product Guide: Clothing, Home Office Improvements, and More
Today, I want to spotlight some of my favorite things that have helped optimize my workday as a freelance writer that works from home. This includes cozy WFH gear, home office improvements, brain fuel, and more.
Why am I sharing this?
Because, let’s face it: The internet is huge and it can be hard to discover new, cool stuff (that someone else can actually vouch for.)
Read moreGoodbye MailChimp, Hello ConvertKit
I’ve decided to leave Mailchimp and switch to a new platform: ConvertKit.
About a month ago, I migrated over and have been watching my reports to see how performance varied. More on that in a sec, but first...here's why I decided to switch.
Read more2019 In Review
This year I celebrated six-years of full-time freelance writing, and it was my most productive and interesting year of self-employment to date.
Client work picked up, Paul Jarvis and I partnered on the Creative Class course and podcast again (cracking 100K downloads!), and I still find myself excited when I sit down to work each day. I’m so grateful to have found a job I enjoy doing and am truly interested in…the novelty of that never wears off.
Best Tips for Getting Ahead in Your Freelance Writing Career
Earlier this week, I spoke to a class of high school seniors in an entrepreneurship program. I was there to talk about my career path, freelancing, and lessons learned along the way.
I got into how connections, networking, and relationship-building got me from an e-commerce store launched on a whim in college to a full-time freelance career.
Reflecting on Six Years of Full-Time Freelance Writing
Back with another personal update this week.
No writing lesson, but if you missed last week’s post on how to vary your writing voice, that’d be a great one to check out.
So what’s new around here?
The Domina Retreat for Female Freelancers: A Recap
Earlier this month, I co-hosted my first ever women’s business retreat with fellow writer Emma Siemasko.
We called it the Domina Retreat, and for two and a half days we spent time learning, sharing, and relaxing at a beautiful Airbnb home on Lake Travis just outside Austin, Texas.
Here’s a recap of the event, some lessons learned, and lots of photos.
Read moreThe Post-Holiday Blues
I love the holiday season, but I dread when it’s over.
For someone like me that works alone (and has a lot of quiet time to myself), I look forward to having friends and family home for the holidays. It’s so different from my normal day-to-day. There’s so much life! And noise! And excitement!
But every year, right after the holidays, I find myself in a rut.
Recap: Five Years of Full-time Freelance Writing
I decided I’m going to reflect on the past five years with you guys. Okay? You don’t even have to buy me lunch.
Read moreInsights on Productivity & Freelance Writing
This post is a teensy bit longer than usual--and it’s not about writing. If you want writing-related content, perhaps check out this post: The Cure for Crappy Copy. It’s a good one.
Otherwise, settle in and keep reading.
A few weeks ago, I shared a master list of everything that’s helped me freelance and write for the past four years on Twitter.
2017: A Year of Freelance Writing In Review
End-of-Summer Freelancing Reflection
Summer’s over.
Usually this makes me sad.
I think, “Where did the time go? I didn’t do all the things I wanted to do!”
But this summer, I feel like I finally got it right. I allowed myself to enjoy the flexibility of freelancing.